In a few words
Watches multibrand eCommerce store on Shopify
About the client
Bstyle is a Japanese luxury watches authorized online reseller. It is operated by the Bluebell Group, a distributor of luxury, premium, and lifestyle brands throughout Asia since 1954. One of their major business lines includes exclusively representing and distributing fragrances and watches in Japan for a great number of luxury brands.
About the project
In recent years and to everyone’s surprise, millenials have demonstrated a strong demand for affordable watches. This trend, examplified by the success of brands such as Daniel Wellington or MVMT, can also be witnessed on the Japanese market. To tap into this opportunity, Bluebell Japan tasked CREAM to research design and develop an efficient e-commerce solution to host a curated list of trendy affordable watch brands that they are currently distributing. By choosing Shopify as the eCommerce base, CREAM was able to quickly set up a user-centric site tailored to Japanese customers.