Petit Bateau Japan: Omni-channel Headless Shopify Plus Store

In a few words

Headless Omni-channel eCommerce solution rebuild and integration with Shopify Plus

About the client

Petit Bateau is a children apparel brand, born in Troyes, France, in 1920. Over the years, Petit Bateau has become an established trans-generational French clothing brand by designing iconic pieces such as the petite culotte (little panties) or their baby bodysuits. Petit Bateau has collaborated with many artists and designers to create unique capsule collections, renewing the image of the brand on a regular basis.
Petit Bateau is part of Groupe Rocher since 1988. The Japanese branch of Petit Bateau was established in Tokyo in 1997, catering to a more premium customer audience than their French counterpart.

About the project

French premium children apparel brand Petit Bateau reached out to CREAM to migrate and rebuild its omni-channel commerce set up.
In order to break the glass ceiling of their pre-existing above average conversion rates, CREAM decided to focus on 3 main areas: improving overall store performance, providing an improved customer experience especially on mobile and lastly drastically empower Petit Bateau’s internal team to administrate and control all daily aspects of the store and its content.

Key challenges notably included the necessity of building a custom middleware capable of orchestrating the constant and diverse data flows among the different parts of the solution, also since this was a rebuild upon a previous system CREAM had to smoothly migrating years of history into a new solution to ensure business continuity.
To accommodate for hundreds of thousands of regular customers and cater to sophisticated marketing and merchandizing requirements, we helped Petit Bateau Japan in thinking, researching, designing and developing the new eCommerce store, making the most of a hybrid approach involving custom integrations and automations as well as off-the-shelf services.

The resulting headless solution enables both store performance and quality customer experience, enabling Petit Bateau Japan to grow bigger with a future-proof platform for the long run.