EC and Retail Tech
Localization for Japan

The Unnamed Society: Headless Shopify Store

The Unnamed Society eCommerce Shopify headless store design

In a few words

Store design and development in headless architecture

About the client

Founded in 2019, The Unnamed Society is the bespoke luxury offshoot of a Swiss consortium that has been active in the manufacturing and distribution of high-end watches for over twenty years. The Unnamed Society aims at bringing together incredibly skilled world-class artisans to create unexpected unique objects.

About the project

CREAM helped design and rebuild The Unnamed Society's brand site and e-Commerce store catering to the hyper-luxury market.
In order to offer the most up-to-date and future-proof platform to give justice to The Unnamed Society's exceptional pieces, the CREAM team went for a headless architecture for top-notch performance while relying on Shopify for the transactional part. As for content management system, Sanity CMS provides The Unnamed Society with full control to create and manage their content in a user-friendly interface.

See it live

The Unnamed Society eCommerce Shopify headless store design rollout

ClientThe Unnamed Society
IndustryLuxury Goods, Watchmaking, Jewelry


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