fbpx

Keen: User Testing and Localization

Cream Digital Creative Studio Case Study Keen Website User Testing

In a few words

User testing and localizing the experience of American footwear brand KEEN’s all-new Japanese e-commerce website

About the client

KEEN is an American footwear and accessories manufacturing company originating from Portland, Oregon. Their products center mainly on outdoor and active footwear. The company takes pride in the sustainability of their materials and manufacturing processes, as well as their engagement in charity programs throughout the world.

About the project

We supported KEEN in their path to entering the Japanese market by testing and localizing their recently renewed global online store website. We held an intensive four-phases long user testing session to assure that the website functioned as intended and the on-site customer experience was stellar.  We performed tests on both the Japanese and English language versions of the website. In addition, we helped KEEN properly localize their website to the standards and expectations of Japan. We checked translations and advised KEEN on aspects of UX design that are specific to Japan, such as forms or checkout processes.

Cream Digital Creative Studio Case Study Keen Website User Testing

Related blog posts

November 13, 2018
Digital Transformation 101: What does it really mean to digitalize?

Learn about what digital transformation truly is and discover how you can kickstart your journey towards digitalization.

Read more
July 19, 2018
4 Crucial Points to Look Out for When Conducting User Research

Make great digital products and services by keeping your end-users at the front-and-center through user research.

Read more
April 18, 2018
4 Tips to Improve Accessibility in UX Design

Are your digital products and services accessible? Here is a list of accessibility best practices so your UX design is inclusive for all.

Read more
Cream news, directly to your inbox
Contact us
Contact Follow
Contact Follow